Croazia Piena di Vita
Try to give a football to any Italian and be sure they'll let whatever they're doing in that moment! That's why during Euro 2016, we came up with a football concept for Croatia Tourism Board to promote their new claim "Full of Life!". Three promoters have walked kilometres around Milan to interact with random Milanesi and challenge them to make as many volleys as possible. The more the volleys, the better the chances to fly to Croatian capital. Fun and entertainment to present Croatia - Full of Life!