In 2016 EventAffair made the new edition of Musical Advent Calendar. This concept was designed and created by our agency in 2012 for the Austrian Tourism Board and the great success of that first edition convinced the City of Milan to “adopt” the event and turn it into an annual event to celebrate Christmas in Piazza Duomo, Milan's most important square. We have had the chance then to update “our creature” with a brand new branding that covered every window of the building and the presence of singers that made those 24 days absolutely special.