Snowmen Parade

Ten snowmen along Corso Garibaldi, one of the Milan’s most crowded streets, have been the set at which hundreds of keen kids with their family have put their creativity to transform the polystyrene sculptures in real artworks to create the first snowmen parade. The event, ideated and produced for the Austrian hotel chain Kinderhotels has involved hundreds of families, primary schools and kindergartens located around Brera such as the Deutsche Schule Mailand that has supported the event involving their younger students. Our artistic team has supported the kids making them discover all the materials, colours and whatever would have stimulated their creativity and fantasy.

CLIENT  :  Kinderhotels